Persuasion

Persuasion

     All forms of persuasion are used on a daily bases. We use them when we want our friends to do something with us- "I went with you to this party, now will you go to the store with me?". We watch as actors use a form of persuasion to endorse products, so as consumers we see someone that we admire, using the product, and in turn, WE want to use the product.

     A real-world example of persuasion would be Kylie Cosmetics. Kylie Jenner has created a cosmetic line. Kylie Jenner is beautiful, right? So wouldn't all of these young girls want to be beautiful too? By Kylie creating and endorsing this item, she is using authority persuasion. She takes her beauty and markets it to seem like to get the beauty she has, you just need to buy her product. Young women who look up to Kylie Jenner, want to look like her. In turn, they buy her product. In order to endorse an item and it be profitable, you must first make a name or title for yourself that encourages others to listen to you. If Kylie didn't wear her own cosmetics and look on fleek every time she does so, would that be a good endorsement for her business? Of course not!